The Vaio series, one of the most inspirational
projects by Sony, has doomed the company. In a recent happening, Sony has announced
to sell its PC business and Vaio brand to Japan Industrial Partners (JIP). The
deal is set to be finalized by the end of March 2014. Henceforth, Sony plans to
keep its focus on its TV and mobile arm and launch these as standalone entities
in 2014.
For all the time when the slickly
designed Vaio Brand sold, there were a host of buyers swarming the company for
technical assistance. In the meanwhile, the company itself underperformed its
sales by recording the lowest sales ever. As per a market research, the sale of
Sony PCs, especially during the Vaio era, dropped to an all time low of 1.9 per
cent of all PC sales.
While Sony blames the changes in
the PC industry for the loss that Vaio incurred, it fails to understand some
obvious flaws that the brand carried with pride. The most commonly accepted flaw
with Vaio systems was its exorbitant market price as compared to its fellow
competitors.
After being marketed as one of
the best laptops available in the market, the buyers were lured into putting in
large sums of money, only to face hardware failures, lost drivers and blank and
freezing screens within months of buying the product. Soon the company realized
its need to strengthen the technical assistance team. The internet portals
flocked with masses expressing their disappointment with the brand, figuring
out solutions to their problems, and claiming their wrong buying decisions.
Well, the hint was clear, but
nonetheless, the company continued to bombard the market with its Vaio series. Today,
when the world realized that the smart looking, weightless product does not
hold the worth, Sony did it too. This was about time for the company to pull
out of the diminishing product line and focus on its better performing mobile
and TV products. As it looks forward to launch some high end TV and mobile
products, it also hopes to recover the losses that its high-end PC products brought
with it.







