Thursday, February 13, 2014

Dwindling sales, force Sony to sell off Vaio!





The Vaio series, one of the most inspirational projects by Sony, has doomed the company. In a recent happening, Sony has announced to sell its PC business and Vaio brand to Japan Industrial Partners (JIP). The deal is set to be finalized by the end of March 2014. Henceforth, Sony plans to keep its focus on its TV and mobile arm and launch these as standalone entities in 2014.



For all the time when the slickly designed Vaio Brand sold, there were a host of buyers swarming the company for technical assistance. In the meanwhile, the company itself underperformed its sales by recording the lowest sales ever. As per a market research, the sale of Sony PCs, especially during the Vaio era, dropped to an all time low of 1.9 per cent of all PC sales.

While Sony blames the changes in the PC industry for the loss that Vaio incurred, it fails to understand some obvious flaws that the brand carried with pride. The most commonly accepted flaw with Vaio systems was its exorbitant market price as compared to its fellow competitors.  




After being marketed as one of the best laptops available in the market, the buyers were lured into putting in large sums of money, only to face hardware failures, lost drivers and blank and freezing screens within months of buying the product. Soon the company realized its need to strengthen the technical assistance team. The internet portals flocked with masses expressing their disappointment with the brand, figuring out solutions to their problems, and claiming their wrong buying decisions.



Well, the hint was clear, but nonetheless, the company continued to bombard the market with its Vaio series. Today, when the world realized that the smart looking, weightless product does not hold the worth, Sony did it too. This was about time for the company to pull out of the diminishing product line and focus on its better performing mobile and TV products. As it looks forward to launch some high end TV and mobile products, it also hopes to recover the losses that its high-end PC products brought with it.



Why nobody wants to see your facebook lookback video?



The Facebook lookback video is a new feature (sentimental campaign) that has been introduced on February 10, 2014 by Facebook on the occasion of completing of its 10 years tenure. Look back video exhibits the complete incredible journey and the digital history of your profile on Facebook. It describes the personal look back of all the sentimental and wonderful experience by generating short video on users likes/dislikes on the social network. Mostly, it is a kind of research work that gets display on the FLV. Though it has turned to be a great invention of Facebook, but many of them has flashed the dislike button.





The new feature, exhibits the slideshow of all the images and videos that are captured, be it the most liked posts or the image showing you the out drunk moment. It also shows the real backlash of all the scopes and the privacy theme on the News Feed of the Facebook Look Back genre. It makes the real junk of all the biggest moments that are stored in your Facebook account from the date you have joined and presents the same in a cheesy style in one minute show. In this concern, a Huffington post blogger has described his negative thought and even asked to stop sharing the Look Back video immediately. 



However, not everyone experiences the entire happy posts in the Facebook life, the reel also manifest the unflattering picture, which is the only, complaint about Facebook’s Lookback video. On the contrary, it also assists many people to celebrate and commemorate the Facebook memories that you might have forgotten. It exhibits a 60 second reel of all the snippets (collection of photos, video) that completely belong to you. 




Looking at the thumbs down voted by many people to the sentimental campaign of Facebook, the new editing feature has also been rolled out. You can click off the selected videos or even the images that you don’t want to exhibit to the common mass. Even though it explains the best representation of your personal Facebook experience, you can customize it accordingly.