Dwindling sales, force Sony to sell off Vaio!

The Vaio series, one of the most inspirational projects by Sony, has doomed the company. In a recent happening, Sony has announced to sell its PC business and Vaio brand to Japan Industrial Partners (JIP). The deal is set to be finalized by the end of March 2014. Henceforth, Sony plans to keep its focus on its TV and mobile arm and launch these as standalone entities in 2014.

For all the time when the slickly designed Vaio Brand sold, there were a host of buyers swarming the company for technical assistance. In the meanwhile, the company itself underperformed its sales by recording the lowest sales ever. As per a market research, the sale of Sony PCs, especially during the Vaio era, dropped to an all time low of 1.9 per cent of all PC sales.

While Sony blames the changes in the PC industry for the loss that Vaio incurred, it fails to understand some obvious flaws that the brand carried with pride. The most commonly accepted flaw with Vaio systems was its exorbitant market price as compared to its fellow competitors.  

After being marketed as one of the best laptops available in the market, the buyers were lured into putting in large sums of money, only to face hardware failures, lost drivers and blank and freezing screens within months of buying the product. Soon the company realized its need to strengthen the technical assistance team. The internet portals flocked with masses expressing their disappointment with the brand, figuring out solutions to their problems, and claiming their wrong buying decisions.

Well, the hint was clear, but nonetheless, the company continued to bombard the market with its Vaio series. Today, when the world realized that the smart looking, weightless product does not hold the worth, Sony did it too. This was about time for the company to pull out of the diminishing product line and focus on its better performing mobile and TV products. As it looks forward to launch some high end TV and mobile products, it also hopes to recover the losses that its high-end PC products brought with it.