Dwindling sales, force Sony to sell off Vaio!

The Vaio series, one of the most inspirational projects by Sony, has doomed the company. In a recent happening, Sony has announced to sell its PC business and Vaio brand to Japan Industrial Partners (JIP). The deal is set to be finalized by the end of March 2014. Henceforth, Sony plans to keep its focus on its TV and mobile arm and launch these as standalone entities in 2014.

For all the time when the slickly designed Vaio Brand sold, there were a host of buyers swarming the company for technical assistance. In the meanwhile, the company itself underperformed its sales by recording the lowest sales ever. As per a market research, the sale of Sony PCs, especially during the Vaio era, dropped to an all time low of 1.9 per cent of all PC sales.

While Sony blames the changes in the PC industry for the loss that Vaio incurred, it fails to understand some obvious flaws that the brand carried with pride. The most commonly accepted flaw with Vaio systems was its exorbitant market price as compared to its fellow competitors.  

After being marketed as one of the best laptops available in the market, the buyers were lured into putting in large sums of money, only to face hardware failures, lost drivers and blank and freezing screens within months of buying the product. Soon the company realized its need to strengthen the technical assistance team. The internet portals flocked with masses expressing their disappointment with the brand, figuring out solutions to their problems, and claiming their wrong buying decisions.

Well, the hint was clear, but nonetheless, the company continued to bombard the market with its Vaio series. Today, when the world realized that the smart looking, weightless product does not hold the worth, Sony did it too. This was about time for the company to pull out of the diminishing product line and focus on its better performing mobile and TV products. As it looks forward to launch some high end TV and mobile products, it also hopes to recover the losses that its high-end PC products brought with it.

Why nobody wants to see your facebook lookback video?

The Facebook lookback video is a new feature (sentimental campaign) that has been introduced on February 10, 2014 by Facebook on the occasion of completing of its 10 years tenure. Look back video exhibits the complete incredible journey and the digital history of your profile on Facebook. It describes the personal look back of all the sentimental and wonderful experience by generating short video on users likes/dislikes on the social network. Mostly, it is a kind of research work that gets display on the FLV. Though it has turned to be a great invention of Facebook, but many of them has flashed the dislike button.

The new feature, exhibits the slideshow of all the images and videos that are captured, be it the most liked posts or the image showing you the out drunk moment. It also shows the real backlash of all the scopes and the privacy theme on the News Feed of the Facebook Look Back genre. It makes the real junk of all the biggest moments that are stored in your Facebook account from the date you have joined and presents the same in a cheesy style in one minute show. In this concern, a Huffington post blogger has described his negative thought and even asked to stop sharing the Look Back video immediately. 

However, not everyone experiences the entire happy posts in the Facebook life, the reel also manifest the unflattering picture, which is the only, complaint about Facebook’s Lookback video. On the contrary, it also assists many people to celebrate and commemorate the Facebook memories that you might have forgotten. It exhibits a 60 second reel of all the snippets (collection of photos, video) that completely belong to you. 

Looking at the thumbs down voted by many people to the sentimental campaign of Facebook, the new editing feature has also been rolled out. You can click off the selected videos or even the images that you don’t want to exhibit to the common mass. Even though it explains the best representation of your personal Facebook experience, you can customize it accordingly.

Wearable technology: a Multi-Billion dollar industry?

Wearable technology is all set to turn out as a multi-billion dollar industry by the end of the decade. Wearable technology is hitting an all time high, illustrated by a new advertisement campaign from Samsung, which employs Captain Kirk, and Dick Tracy to introduce the new Galaxy Gear smart-watch. Other tech giants like LG, Apple and Qualcomm are next on the list to devise their own wearable gadgets. As we all know, Sony is already out with its Smart-watch and lately announced Smart-watch 2.

Even more recently Google allured the attention with Google Glass, eye-wear that offers the power of a computer by connecting to your Smartphone and displaying required info on the screen hovering above one eye. In case, this sounds too much like James Bond for mass appeal, a new company “AugMedix” has the only mission of exploring what Google Glass can do for doctors – in & out of the operation room.

But hey, wearable technology is a lot more than just Smart-watches.

Future of Wearable Technology

Technology is not a distraction anymore, it is essential and intuitive

A study done by Juniper Research predicts smart wearable devices to be valued as $485 billion by 2018. In the relatively such a small history of technology, it is tough to imagine a market more endemic with possibility. Why? Because sky is no longer the limit

The technology has a very strong potential to improve our surroundings, health and altogether change the way we interact with one another. The goal of so called “wearable technology” is to boost your awareness on things, and not get in the way of social interactions.

Consider the History….

Watches were originally at the top of towers or walls, but over time, they become smaller and people started them carrying in their pockets, and that was how the wristwatch was born. Wrist watches provide you with awareness of passing of time, without disturbing social interactions at all. Likewise, Google Glass is meant to enhance and annotate your world without disrupting your social experience.

Trivia – Thad Starner was one of the men experimenting with wearable technology. He went to develop Google Glass.

However, wearable tech has a great potential to be worn a second skin. Currently wearable tech is embedded into something, but in the near future the fabric itself would be smart. Just imagine about a piece of cloth that you would not need to wash and one that could change hues and shapes.

Future and Impact of Wearable Technology

Let us know the impact of wearable technology on the following sectors:

Tech Start Up Community

Wearable technology will succor the tech start-up community save a lot of time. Whether it is Google Glass or a smart-watch, the gizmos will facilitate tech start-ups to function more cost-efficiently.

As wearable technology becomes more popular, people who used to have their heads down looking a computer will have their heads up while using the latest gear. The tech start-up community will become more abreast of fashion updates. They will understand the physical requirements of their customers to make products that fit.

In the Sports Field

In a gamut ways, this booming sector has already begun gigantically influencing the sports arena. Its impact on the sports industry can be ascertained at all levels; from youth to collegiate; from amateur and professional and is starting to strongly change the landscape of sports. Moreover, from the assessment of an athletes’ performance, to the ways in which coaches mentor their respective teams, the role of wearable technology has became more defined.

 As wearable gadgets and gizmos have become more prominent in the technological playing field, their influence on sports will persist to grow exponentially.

Health Industry:

Wearable tech has myriad implications for health. Fitness trackers such as Amiigo are loaded with sensors and intended to aid you in taking care of your health. By being able to measure and monitor your health and fitness levels, you can look at the numbers easily to see the current state of your body.

For instance, the Zeo handband helps you comprehend how well you are snoozing. The handband helped Steven Dean of G51 Studio realize that he was losing his 2 hours of ZZZ per night on an average.

Education Sector:

With wearable technology, for example Google Glass, both teachers and students can display information on a Smartphone-like hands free format while interacting with the web through natural language voice commands. With infinite possibilities as its virtual fingertips, education sector can create closer working relationships with pupil and facilitate them to be more involved with their learning experience.

Our planet is already composed of humans and computers interacting with each other all the time. So, now wearable technology is the next logical step.