YotaPhone – How Best it can go now?

In this technologically advanced world, things change within a fraction of seconds. New developments take place at a lightning speed, especially in the domain of gadgets. A wide array of gadgets is available nowadays, but out of all of them smart phones are the one with the biggest market share. They have become an indispensable component of our lifestyle. For many people, their super hectic routine is a total vain without this device.

Now gone are the days when phones were used just for calling and messaging purpose. At present the scenario is completely different. Smart phones are treated as multi-functional gadget and they are used for numerous multimedia functions such as internet browsing, instant messaging, chatting, e-mails, downloading and uploading, gaming, content sharing, music, video conferencing, social sites surfing and much more.

Smart Phones have transformed everyone’s life. People have become aficionados and the addiction has grown up to such an extent that it seems impossible to imagine a single second without phones. People are going crazy for innovative and advanced gadgets. And, to boost this craziness, Russia has come up with double-sided smart phones.

Yota Devices, a Moscow-based Russian modem developer has developed this handset to break into foreign markets. The company has been developing this phone since 2010, however they have come up with the final output on 4^th December, 2013. They presented their first handset to the Russian Prime Minister, Dmitry Medvedev. This double-sided smart phone is company’s first discovery in the world of smart phones. The company has decided to launch this innovative smart phone next year in 20 countries. As if now they have launched this only in Russia, Austria, France, Germany and Spain. And, they have no plans to launch this device in the competitive US market.

For international marketing and sales, the company has now joined hands with distributors like Ingram Micro Inc and Brodos. The YotaPhones are available in Russian stores for 19,990 roubles against the same memory device of Apple’s iPhone 5C at a price around 29,000 roubles.  Whereas, in UAE and Europe this device is available for $600 and 499 Euros respectively.

Russian Developer, Yota Devices stand nowhere in the battle against prominent smart phone giants such as Apple, Samsung, and Nokia. But still company is putting all its efforts to do the best. The device designed by Yota is based on Google’s Android mobile operating system. It is assembled in China from the components made in Japan and Taiwan. It has 4.3-inch capacitive LCD display on the front side and 4.3-inch electronic paper screen at the back. This electronic paper display is always switched on and is designed to imitate appearance of ordinary ink on paper. Front LCD screen is for calling and other traditional purposes, whereas backside paper screen can stream text messages, social media, maps, breaking news, weather, etc.

Yota Devices has already received around 10,000 pre-orders through its various online stores for this extraordinary device. So, now the question is that how many consumers are going to try this innovative device by a debutante firm.